Leadership & Team Building

Throughout my career I've led through major transformation, helping teams navigate change while keeping them engaged, informed, and empowered. My leadership approach combines strategic clarity with cross-functional collaboration to break down silos, create more effective workflows, and inspire creativity.

Brand Strategy & Creative Direction

I've lead teams through rebrands, building a new brand strategy through developing a brand architecture, evolving core positioning, refining tone of voice, and elevating visual identity. I've successfully transitioned legacy brands to culturally-relevance, growing businesses.

Social Media Strategy

A brand's social presences is its first impression to both consumers and clients. It's crucial to develop a data-driven, social-first framework to grow brand awareness, attract new audience segments, build community, stay culturally relevant, and drive business forward.