HBO Max | Peacemaker: Award-winning Interactive Microsite & 360 Campaign

Challenge: Launch new tentpole series Peacemaker across 10+ partners to drive new subscriptions, build engagement, and point-of-sale impact.

My Role: Alongside Creative Director, wrote the creative strategy brief to capitalize on shoot with John Cena in character as Peacemaker. Led the development of several video spots as well as the award-winning interactive trailer experience.

Impact:

• Scaled content into a full-funnel, 360 marketing campaign that was customized per partner, developing various tactics to eventize the series launch.

• The innovative interactive "hot spot" trailer microsite won a Promax award.

• Peacemaker went on to be the most streamed Max Original.

Key Campaign Beats:

• Interactive "Hot Spot" Trailer Experience 

• :30 & :15 Video Spots for On-air and Social

• On Product: Xfinity "Hangout" Interview Series

• Cricket Mobile On-Hold Messaging

• Point-of-Sale: Email + Toolkit Feature

• Internal Pilot Screening Introduction Video